Thanks to the rapid advancement of technology, new job opportunities have emerged in recent years, Technology makes it possible to bring on board all manner of professionals, from content creators and virtual assistants to social media managers.
What is A Social Media Manager?
Affiliate Disclaimer: Links on this page should be considered affiliate links. If you would like to know what this means you can read more about it here.
Referred to as the “voice of the company,” a social media consultant takes on a wide variety of responsibilities. Besides handling and monitoring the brand or product’s social media presence, they also respond to audience comments and inquiries, as well as manage social media partnerships with other organizations.
Some are even tasked with creating shareable images, videos, and graphics that reflect or communicate whatever message they want to get across.
A typical workday for a social media strategist is spent tracking data across the platforms that the company is active in. They pay particular attention to posts that are garnering a ton of engagement in the hopes of repeating this success in the future.
The ultimate goal is to raise awareness for a brand or product by growing their online presence and increasing their audience base.
Given the increasing ubiquity of social media platforms, the role that a consultant plays in a company is crucial. But as a business owner, you’re probably wondering how to hire a social media manager affordably and why you would need one.
After all, isn’t it easy to publish Facebook posts and write tweets?
Well, not exactly.
Let’s have a look at what a social media consultant is, what they can do for your company, and efficient ways to hire a social media manager.
What Can a Social Media Manager Do For Me?
Rather than posting at random, a professional social media consultant is equipped with the skills and knowledge necessary to create strategies aimed at maximizing your brand’s online presence. The images and graphics that they publish aren’t done so sporadically; instead, every single one is backed by the appropriate data that determines what to post and when to post.
More than that, though, they ensure that what they publish is meaningful to the brand’s audience. Not every photo or video will resonate with an online user, which is why a company’s posts must be simultaneously generic and unique enough to be relevant to their market.
They also know analytics inside out, which means that they can easily track and analyze the performance of your posts. This will allow you to identify which marketing campaigns are fulfilling their goals and which ones are only costing your company unnecessary money and effort.
Is it Worth It to Hire Experts on Social Media?
Whether it will be worth it to bring on a social media expert will depend on many variables.
While social media isn’t all about making sales, it does offer a fantastic platform for building trust and improving brand recognition.
Facebook and Twitter are increasingly the first places customers will go for support. And new leads will also turn to these platforms to find out more about a company.
A presence on social media is almost mandatory in a digitally connected world. Most business owners won’t have the time to sit down and plan out a comprehensive marketing strategy.
Depending on the size of your company, your campaign may only need two or three hours invested in it every week. or it could be a full-time job for an employee.
Whatever your requirements, there is an affordable solution no matter the size of your business.
What Does it Cost to Hire a Social Media Manager?
When researching how to hire a social media manager you will also want to have a good idea of what one will cost.
The costs of employing a professional vary. If you’re looking to bring one in-house, then expect to pay an average of $16.81 per hour, excluding the usual employee benefits.
However, an increasing number of Facebook, Twitter, and Instagram professionals now work as freelancers or as independent contractors. While their rates are hinged on their years of experience, location, and the range of services that they provide, the international conference, Social Media Strategies Summit, has recommended the following rates:
● 0-3 years of experience: $15 – $50 per hour
● 3-5 years of experience: $50 – $100 per hour
● 5 or more years of experience: at least $120 per hour
When calculating the costs of paying for a consultant, be sure to take into consideration the fact that most campaigns run between $399 and more than $5,000 per month. Again, this will depend on other factors, such as the size of your target audience and the number of platforms being used.
When Should I Employ a Social Media Manager?
With all these costs in mind, you might be tempted to hold back from bringing a consultant on board. However, if you’re far from online-savvy or if you can’t keep up with the shifting landscapes of the many different platforms, then it’s time to bring in a professional.
Additionally, a professional should also be hired if you or your current employees are unable to create high-quality online content and written copy.
How Can I Hire a Social Media Manager?
Before taking on a social media organizer, it’s important to first figure out whether your business would benefit more from an in-house professional or from outsourcing the work to a freelancer.
In addition to your budget, you should also consider the frequency of communicate with, and the depth of knowledge you want them to have of our brand. Naturally, an independent contractor wouldn’t be working in your office and would be handling other clients, as well.
In contrast to this, an in-house professional would not only have their complete focus on your needs, but they can be closely supervised too. Not every company has room in their budget to bring one in full-time.
If you’re planning to opt for a freelancer, then popular sites like Upwork and Fiverr are the best places to start. Many are also active on the most popular platforms, which is why posting the job opening on Facebook, Instagram, and the like will help expand your search for the ideal candidate.
On the other hand, if you plan to employ an in-house social media director, then be on the lookout for individuals with excellent writing, design, and customer service skills. You can also choose to prioritize those with experience in areas like social media, digital marketing, and generating paid traffic.
Tips for Hiring a Social Media Manager – Quick Tips
Discovering the benefits of employing an expert for your social media is just the first step. You now need to find someone who will be right for your business.
Here’s a guide to hiring a social media consultant that will help you through the vetting process.
1. Check Their Current Accounts
It’s always a good idea to check the accounts they are already managing. Reading through their posts will give you a feel for their level of professionalism, ability to connect with a demographic, and tone of voice. Be sure to check if they have a history of posting controversial content that could damage your brand.
2. Ask to See Key Details of Past Campaigns
Social media isn’t just about posting content and hoping for the best. Good campaigns have goals and targets. You want to know that they can reach key performance targets. Anyone you are considering should be able to list the key performance indicators they were targeting and the strategies they used to reach them.
3. Ask for References
Finding an experienced professional for your social media campaigns is like any other employee you bring into your business. Candidates applying for the role should be able to show their experience through references from previous employers or clients.
4. How Many Clients do They Currently Have?
A professional without any clients is a red flag. You don’t want them to have so many clients they cannot devote enough time to your campaigns.
5. How do They Handle Challenges?
Life regularly throws us curveballs, so it’s good practice to discuss how a consultant for your social media presence will handle them. Ask them how they would cope with a tight deadline if they suddenly came down with an illness or their internet access goes down. Another good one is to find out their strategy for dealing with negative feedback.
Final Thoughts on How to Hire a Social Media Manager
It can be tempting to cut corners and run your company’s social platforms by yourself, but paying for a freelancer will allow you to get the most out of your online presence. Now that you know how to hire a social media manager, you are well on your way to reducing the stress of handling multiple accounts yourself, but you’ll also find yourself reaping the benefits of having great social media strategies.