Thanks to the rapid advancement of technology, new job opportunities have emerged in recent years, Technology makes it possible to bring on board all manner of professionals, from content creators and virtual assistants to social media managers.
What is A Social Media Manager?
Referred to as the “voice of the company,” a social media manager takes on a wide variety of responsibilities. Besides handling and monitoring the brand or product’s social media presence, they also respond to audience comments and inquiries, as well as manage social media partnerships with other organizations.
Some are even tasked with creating shareable images, videos, and graphics that reflect or communicate whatever message they want to get across.
A typical workday for a social media manager is spent tracking data across the social media platforms that the company is active in. They pay particular attention to posts that are garnering a ton of engagement in the hopes of repeating this success in the future.
For any social media manager, the ultimate goal is to raise awareness for a brand or product by growing their online presence and increasing their audience base.
Given the increasing ubiquity of social media platforms, the role that a social media manager plays in a company is crucial. But as a business owner, you’re probably wondering how to hire a social media manager affordably and why you would need one.
After all, isn’t it easy to publish Facebook posts and write tweets?
Well, not exactly.
Let’s have a look at what a social media manager is, what they can do for your company, and how to hire a social media manager.
What Can a Social Media Manager Do For Me?
Rather than posting at random, a professional social media manager is equipped with the skills and knowledge necessary to create strategies aimed at maximizing your brand’s online presence. The images and graphics that they publish aren’t done so sporadically; instead, every single one is backed by the appropriate data that determines what to post and when to post.
More than that, though, a social media manager ensures that what they publish is meaningful to the brand’s audience. Not every photo or video will resonate with an online user, which is why a company’s social media posts must be simultaneously generic and unique enough to be relevant to their market.
A social media manager also knows social media analytics inside out, which means that they can easily track and analyze the performance of your posts. This will allow you to identify which marketing campaigns are fulfilling their goals and which ones are only costing your company unnecessary money and effort.
How to Hire a Social Media Manager? Is it Worth It?
Whether it will be worth it to hire a social media manager will depend on many variables.
While social media isn’t all about making sales, it does offer a fantastic platform for building trust and improving brand recognition.
Social media is increasingly the first place customers will go for support. And new leads will also turn to social media to find out more about a company.
A presence on social media is almost mandatory in a digitally connected world. Most business owners won’t have the time to sit down and plan out a comprehensive social media strategy.
Depending on the size of your company, your social media campaign may only need two or three hours invested in it every week. or it could be a full-time job for an employee.
Whatever your social media management requirements, there is an affordable solution no matter the size of your business.
How Much Does it Cost to Hire a Social Media Manager?
When you are learning about how to hire a social media manager, you will also want to have a good idea of how much it will cost.
The costs of hiring a professional social media manager vary. If you’re looking to bring one in-house, then expect to pay an average of $16.81 per hour, excluding the usual employee benefits.
However, an increasing number of social media managers now work as freelancers or as independent contractors. While their rates are hinged on their years of experience, location, and the range of services that they provide, the international conference, Social Media Strategies Summit, has recommended the following rates:
● 0-3 years of experience: $15 – $50 per hour
● 3-5 years of experience: $50 – $100 per hour
● 5 or more years of experience: at least $120 per hour
When calculating the costs of hiring a social media manager, be sure to take into consideration the fact that most social media campaigns run between $399 and more than $5,000 per month. Again, this will depend on other factors, such as the size of your target audience and the number of platforms being used.
When Should I Hire a Social Media Manager?
With all these costs in mind, you might be tempted to hold back from hiring a social media manager. However, if you’re far from online-savvy or if you can’t keep up with the shifting landscapes of social media platforms, then it’s time to bring in a professional.
Additionally, a social media manager should also be hired if you or your current employees are unable to create high-quality online content and written copy.
How Can I Hire a Social Media Manager?
Before taking on a social media manager, it’s important to first figure out whether your business would benefit more from an in-house hire or from outsourcing the work to a freelancer.
In addition to your budget, you should also consider how often you want to communicate with your social media manager and how well you want them to know your brand. Naturally, an independent contractor wouldn’t be working in your office and would be handling other clients, as well.
In contrast to this, an in-house social media manager would not only have their complete focus on your needs, but they can be closely supervised too. However, not every company has room in their budget to bring one in full-time.
If you’re planning to opt for a freelance social media manager, then popular sites like Upwork and Fiverr are the best places to start. Many are also active on social media platforms, which is why posting the job opening on Facebook, Instagram, and the like will help expand your search for the ideal candidate.
On the other hand, if you plan to hire an in-house social media manager, then be on the lookout for individuals with excellent writing, design, and customer service skills. You can also choose to prioritize those with experience in areas like social media, digital marketing, and generating paid traffic.
Final Thoughts on How to Hire a Social Media Manager
It can be tempting to cut corners and run your company’s social media platforms by yourself, but hiring a social media manager will allow you to get the most out of your online presence. Now that you know how to hire a social media manager, you are well on your way to reducing the stress of handling multiple accounts yourself, but you’ll also find yourself reaping the benefits of having great social media strategies.